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IOC marketing : media guide : Olympic Games Tokyo 2020 / International Olympic Committee

International Olympic Committee

Edited by International Olympic Committee - 2021

The International Olympic Committee (IOC) is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the operations of every organisation within the Olympic Movement. This guide provides medias with an overview of the IOC Olympic marketing policies, including broadcasting, Olympic partnerships, fan engagement, licensing and merchandise, and the Olympic brand.

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