0 review
The bid book : matching sports events and hosts / David Walmsley
Edited by SportBusiness Group - 2013
This exclusive report is the most comprehensive review of the sports event bidding sector to date. "The bid book" uses real-world case studies to illustrate the different approaches to managing the competition for events. It is the essential guide to understanding the dynamics surrounding events and hosts, providing strategic advice for achieving commercial success from event organisation to delivery. For rights-holders, major events are a high-value product that are central to the future finances and popularity of the sport. This publication has been written to help cities to develop event propositions and global event strategies to get the most value from these properties.