Syracuse

Sport as a business : international, professional and commercial aspects / ed. Harald Dolles, Sten Söderman

Dolles, Harald (1961-) | Söderman, Sten

Edited by Palgrave Macmillan - 2011

"Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation."

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