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Olympic marketing guide : National Olympic Committees = Guide du marketing Olympique : Comités Nationaux Olympiques / international Olympic Committee, Marketing Department
Edited by International Olympic Committee - 1999
The Olympic Marketing Guide has been developed to explain all aspects of Olympic marketing and commercial issues facing National Olympic Committees (NOCs). The important conclusion to be drawn from this guide is that all elements of Olympic marketing are interrelated. Because of this interrelationship, it is essential that NOCs be aware of all the issues before they embark on a marketing programme. Each chapter in this guide focuses on a specific marketing theme, providing an overview of the issues, and illustrates available marketing opportunities.
Has for another edition on the same medium: Guía de marketing Olímpico para CONsHas for another edition on the same medium: Guide du marketing Olympique : Comités Nationaux Olympiques