Fan identification and sponsorship : Investigating the effctiveness of fan identification in sport sponsorship / Kyaw Myo Aung Chung-Hsiung Liao - Olympic World Library

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Fan identification and sponsorship : Investigating the effctiveness of fan identification in sport sponsorship / Kyaw Myo Aung Chung-Hsiung Liao

Kyaw Myo Aung, Chung-Hsiung Liao

Edited by VDM Verlag Dr. Müller - 2008

Item type: Book
Language: English
Physical description: 117 p.

Publication date: 2008

Call numbers: 038
Sections: Libre-accès

ISBN: 978-3-8364-8359-9

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