A study of the olympic games marketing in Japan / Senji Ishikawa | Ishikawa, Senji
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A study of the olympic games marketing in Japan / Senji Ishikawa

Ishikawa, Senji

Edited by UMI - 1995

Etude du marketing des JO au Japon : l'image des JO, l'efficacité du sponsoring olympique dans ce pays. Thèse de master. Enquêtes, annexes.

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