Syracuse

Analyzing the roles of country image, nation branding, and public diplomacy through the evolution of the Modern Olympic Movement / Yoav Dubinsky

Dubinsky, Yoav

Since the Ancient Greek athletics and through the revivals of the Olympic Movement and the first Modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events. The purpose of this study is to analyze the different facets of country image through the evolution of the Olympic Movement.

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